Your digital footprint will let you know what the visibility looks like for your law firm in your market. Your digital footprint operates off of your Google My Business page and helps you understand the visibility of your law firm. The digital footprint report consists of 4,500 data points and represents where you rank depending on where the user is standing when they do a Google Search. Below is a report you should be running on an ongoing basis to understand the fluctuating nature of your visibility and to understand what your competitors are doing to satisfy the user.

The Google Search Engine page has stayed relatively the same over the last 5 years. Other than slight algorithm shifts, Google has only tested small color changes to the page to understand how they can improve user experience. Now in 2020, a big shift has occurred. Google has introduced Local Service Ads for lawyers and other service based businesses. Local Service Ads is a huge opportunity for small law firms across the country. 

Online lead generation can be a daunting task. You may not be tech savvy enough to build a website or even know where to start with all the other digital aspects of generating new leads and cases. If you already have a website and have a marketing program, there is always the question of “can I get more?” on your mind. I want to provide some different ideas and strategies to generate leads to help you get on your feet. 

Content marketing is a subject that is widely discussed in many industries. Content is king is mentioned quite a bit, but writing content may not come natural to everyone. Since that is the case, this article will give you some tips and tricks to help you get in the right mindset to have successful and helpful content for your website. 

Learn about the essentials when starting your Digital Marketing journey. There are plenty of strategies to use, but without these 3 items, you will not be successful.