Fendon Injury Law, PLLC

How we helped the Fendon Injury Law have a 1900% increase in lead generation in the first 8 months

Over the first 8 months of launching a new website and implementing our developed marketing strategies, Fendon Injury Law, PLLC saw a substantial increase in lead generation from the web.

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SEM Services

Project Timeline

02/2021 - Present



Increased In Case Generation


The Challenge

Fendon Injury Law, PLLC is a Workers’ Compensation firm in Phoenix, Arizona. As a small firm with a small staff, the managing attorney Donna Fendon was in need of a trustworthy marketing partner that could build her an optimized website and manage online channels so that she could generate enough business to grow her firm and expand and maintain her team. 

When looking for a trusted partner, Donna was referred to us from one of our other clients and approached us to have a discussion about potentially working together. During this process, we outlined opportunities that if executed properly, could prove to be very beneficial to the growth of Fendon Injury Law. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.

The Solution

Fendon Injury Law, PLLC had one main goal to accomplish; to have their website generate leads and business opportunities. 

After following our strategy and scientific approach, we collaborated with Donna Fendon to design, develop and launch a new website. We then worked on countless projects to make sure the Fendon Injury Law brand was consistent across the web. After that, we set up all of our tracking mechanisms, launched a Google Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.

In addition to the items mentioned above, we also worked with Donna Fendon on developing business cards, logo and brand identity design, firm collateral design and email signature design.

The Results

Over the first 8 months of launching a new website and implementing our developed marketing strategies, Fendon Injury Law, PLLC saw a substantial increase in lead generation from the web. The increase in lead generation and continued decrease in marketing cost per lead is considered a major success for Fendon Injury Law, PLLC.

  • 1900% increase in lead generation in Month 8 in comparison to Month 1
  • 93% decrease in marketing cost per lead in Month 8 in comparison to Month 1
  • 229% increase in website traffic in Month 8 in comparison to Month 1
  • Improved user satisfaction
  • Saved time for the attorney
  • Simplified web and marketing management


"I cannot say enough good things about Joe and Chris. They have been a godsend to me. I started my law firm in January 2018. Initially, I hired my friend's brother to handle my website. Unfortunately, he never completed a professional website for me and it really hurt my business.  Thus, for the first couple years I was just going through the motions without much success when it came to generating internet leads. Last year I was referred to Chris and Joe by another good friend of mine. I have been with Chris and Joe since January of this year and they have made a huge difference for me. I have a beautiful website that I get complimented on frequently and my internet presence is expanding daily! Not only have they helped me generate business, but they have also taken care of things for me that go above and beyond that. They have coached me, counseled me, and handled marketing tasks for me. In addition, I NEVER have to follow-up on anything with them. They actually are after me for things frequently (sorry, Joe & Chris).

I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!" - Donna Fendon, Fendon Injury Law, PLLC

The Challenge


  • Research
  • Design & Strategy Call (w/ Attorney)

Strategy Development:

  • Strategy Meeting (Internal)
  • Map Out Website Structure
  • Map Out Marketing Strategy


  • Logo & Brand Identity Evaluation
  • Initial Website Design MockUp
  • User Testing (Competitors Websites & Initial MockUp)
  • Internal Page Design
  • Marketing Funnel Development
  • Credibility Development
  • Logo & Brand Identity Design
  • Firm Collateral
  • Email Signature Design


  • Back-End Development
  • Front-End Development
  • Web Development
  • Quality Assurance

Website Launch:

  • Setup Web Hosting
  • Technical SEO Development
  • Systems Integration

SEM Setup:

  • Call Analytics Setup
  • Lead Generation Reporting Setup
  • Website Tracking
  • Advanced Client Rank Tracking
  • Local Listings Tracking
  • Heatmapping & Session Recordings
  • Advanced Competitor Website Tracking
  • Advanced Competitor Rank Tracking
  • Local Listings Creation & Management
  • Legal Listings Creation & Management
  • Google Ads Account Setup
  • Google Ads Account Strategy
  • Local Service Ads Account Setup
  • Local Service Ads Account Strategy
  • Facebook Ads Account Setup
  • Facebook Ads Account Strategy

Ongoing Strategy & Analysis:

  • Google Ads Account Management
  • Local Service Ads Account Management
  • Facebook Ads Account Management
  • Marketing Strategy Development
  • SEO & Content Strategy
  • Content Writing
  • User Testing
  • Website & User Experience Updates
  • Data Analysis
  • Marketing Strategy Updates & Analysis

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