Rose Law Group - Immigration Dept.

How we helped the Rose Law Group - Immigration Dept. 228% increase in lead generation in Month 10 in comparison to Month 1

Over the first 10 months of launching a new website and implementing our developed marketing strategies, the Immigration department of Rose Law Group saw a substantial increase in lead generation from the web.

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Services

SEM Services

Project Timeline

10/2020 - Present

Website

ATTORNEYPHOENIXAZ.COM

Increased In Case Generation

228%

The Challenge

The Immigration Department at Rose Law Group is an Immagration focused firm in Phoenix, Arizona. As a new department with a small staff, the department chair Darius Amiri was in need of a trustworthy marketing partner that could build him an optimized website and manage online channels so that he could generate enough business to grow his department and expand his team. 


When looking for a trusted partner, Darius was referred to us from one of our other clients and approached us to have a discussion about potentially working together. During this process, we outlined opportunities that if executed properly, could prove to be very beneficial to the growth of the Immigration department at Rose Law Group. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.

The Solution

Department Chair Darius Amiri had one main goal to accomplish; to have his website generate leads and business opportunities. 


After following our strategy and scientific approach, we collaborated with Darius Amiri to design, develop and launch a new website. We then worked on countless projects to make sure the Immigration department’s brand was consistent across the web. After that, we set up all of our tracking mechanisms, launched a Google Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.

The Results

Over the first 10 months of launching a new website and implementing our developed marketing strategies, the Immigration department of Rose Law Group saw a substantial increase in lead generation from the web. The increase in lead generation and continued decrease in marketing cost per lead is considered a major success for the Immigration department of Rose Law Group.


  • 200% increase in lead generation in Month 1 in comparison to previous month
  • 228% increase in lead generation in Month 10 in comparison to Month 1
  • 73% decrease in marketing cost per lead in Month 10 in comparison to Month 1
  • Improved user satisfaction
  • Saved time for the attorney
  • Simplified web and marketing management

Testimonial

“Working with Lab Coat Marketing has been a great experience for me and my department. They have helped us get our information consistent across the web and helped us generate new clients. Joe and Chris have been great marketing partners that have helped us grow our Immigration department at Rose Law Group. I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!” - Darius Amiri, Rose Law Group - Immigration Dept. Chair

The Challenge

Discovery:

  • Research
  • Design & Strategy Call (w/ Attorney)

Strategy Development:

  • Strategy Meeting (Internal)
  • Map Out Website Structure
  • Map Out Marketing Strategy

Design:

  • Logo & Brand Identity Evaluation
  • Initial Website Design Mock Up
  • User Testing (Competitors Websites & Initial Mock Up)
  • Internal Page Design
  • Marketing Funnel Development
  • Credibility Development

Development:

  • Back-End Development
  • Front-End Development
  • Web Development
  • Quality Assurance

Website Launch:

  • Setup Web Hosting
  • Technical SEO Development
  • Systems Integration

SEM Setup:

  • Call Analytics Setup
  • Lead Generation Reporting Setup
  • Website Tracking
  • Advanced Client Rank Tracking
  • Local Listings Tracking
  • Heatmapping & Session Recordings
  • Advanced Competitor Website Tracking
  • Advanced Competitor Rank Tracking
  • Local Listings Creation & Management
  • Legal Listings Creation & Management
  • Google Ads Account Setup
  • Google Ads Account Strategy
  • Local Service Ads Account Setup
  • Local Service Ads Account Strategy
  • Facebook Ads Account Setup
  • Facebook Ads Account Strategy

Ongoing Strategy & Analysis:

  • Google Ads Account Management
  • Local Service Ads Account Management
  • Facebook Ads Account Management
  • Marketing Strategy Development
  • SEO & Content Strategy
  • Content Writing
  • User Testing
  • Website & User Experience Updates
  • Data Analysis
  • Marketing Strategy Updates & Analysis

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