What is lawyer SEO?

At Lab Coat Marketing, our team of strategists work diligently to make sure your website and law firm are positioned for success on the Google Search page. 

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Search Engine Optimization (SEO) for a law firm is the process of helping the firm show up on relevant searches on Google and other search engines. An effective SEO strategy includes having relevant content developed on the website and providing a fantastic user experience online and offline. One offline variable that is extremely important is how the firm handles incoming phone calls from people looking for an attorney. 

Our team puts a great emphasis on creating the best user experience for your firm’s prospective clients online. By removing all friction from your website experience, you will start to see more leads and paying clients. 

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In 2015, Google uprooted their entire algorithm and created a new system called RankBrain. The goal of the system is to rank websites and businesses based on who provides the best user experience on their website. If your website was confusing to navigate, loaded slowly or did not answer users' questions, then your firm would drop in Google’s ranking. Because of this, it is very important that you make your website and entire prospect experience convenient for the end user. 

Our team of strategists work relentlessly to make sure our clients websites are optimized for conversion. Focusing on generating business from your website is essential.

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The goal of conversion optimization on a law firm’s website is to generate more leads from the website. When going through a conversion optimization strategy, you and your team should be analyzing user behavior on your website and making changes to influence users to contact the firm for a consultation. The fastest growing law firms have this practice implemented in their marketing strategy to gain a competitive advantage.