SEO

SEO For Lawyers

What is lawyer SEO?

At Lab Coat Marketing, our team of strategists work diligently to make sure your website and law firm are positioned for success on the Google Search page. 

Search Engine Optimization (SEO) for a law firm is the process of helping the firm show up on relevant searches on Google and other search engines. An effective SEO strategy includes having relevant content developed on the website and providing a fantastic user experience online and offline. One offline variable that is extremely important is how the firm handles incoming phone calls from people looking for an attorney. 

Legal Case Studies

Benefits of SEO for Law Firms

Search Engine Optimization is a term often used to describe the organic links on the Google Search page. The benefits of having an effective SEO strategy for your law firm is that you will start to generate business and new cases for a low cost. This means Google will rank your website for users that they deem are a good fit for your law firm. An SEO strategy is a long term investment and if you make that investment, you will see the benefits of new business long term for your firm. 

Local SEO for Lawyers

Our Lab Coat Marketing strategists are specialists in Local SEO and helping your law firm have the greatest digital footprint possible. 

Law firms are considered a local business in the eyes of Google. Because of this, the strategy for your law firm needs to account for Local SEO. Normally, when someone thinks of rank, they think of what order their website ranks when they do a Google Search. In Local SEO, proximity to the law firm has a big impact on what order your firm shows up in search results. 

5 star review
Donna Fendon, Fendon Injury Law, PLLC
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
5 star review
Fabian Zazueta, Zazueta Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Why Clients Choose Us
Experienced
Knowledgeable
ROI Driven
Responsive
Creative
Professional

User Experience Is King

Our team puts a great emphasis on creating the best user experience for your firm’s prospective clients online. By removing all friction from your website experience, you will start to see more leads and paying clients. 

In 2015, Google uprooted their entire algorithm and created a new system called RankBrain. The goal of the system is to rank websites and businesses based on who provides the best user experience on their website. If your website was confusing to navigate, loaded slowly or did not answer users' questions, then your firm would drop in Google’s ranking. Because of this, it is very important that you make your website and entire prospect experience convenient for the end user. 

Expanding Your Digital Footprint

What does your digital footprint look like? Our team of strategists generate monthly reports and analyze what your digital footprint looks like in the moment in comparison to the previous months. 

When someone does a Google Search, they get results that are unique to their search history and are relative to where they are standing geographically. Because of this, standard rank reports that give you one number are not viable reports. It is important to know where your firm is ranking based on how far away users are from your law firm. Once you have this data, you can start to run experiments to expand your footprint and visibility. 

5 star review
Armando Nava, The Nava Law Firm
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
5 star review
Darius Amiri, Rose Law Group
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!

Conversion Rate Optimized Website

Our team of strategists work relentlessly to make sure our clients websites are optimized for conversion. Focusing on generating business from your website is essential.

The goal of conversion optimization on a law firm’s website is to generate more leads from the website. When going through a conversion optimization strategy, you and your team should be analyzing user behavior on your website and making changes to influence users to contact the firm for a consultation. The fastest growing law firms have this practice implemented in their marketing strategy to gain a competitive advantage.

Marketing Partner For Law Firms

At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. ‍

Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.‍

Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
...And Stay With Us
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who we are

about lab coat marketing

Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.

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