Zazueta Law, PLLC is a Business & Real Estate disputes firm in Phoenix, Arizona. As a solo firm that was in startup mode, the managing attorney Fabian Zazueta was in need of a trustworthy marketing partner that could manage his website and online channels so that he could generate enough business to grow his firm and expand his team.
When looking for a trusted partner, Fabian approached us to have a discussion about potentially working together. During this process, we outlined opportunities that if executed properly, could prove to be very beneficial to the growth of Zazueta Law. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.
Zazueta Law, PLLC had two main goals to accomplish; to have their website & brand represent a high quality firm, and to generate leads and business opportunities from the web.
After following our strategy and scientific approach, we collaborated with Fabian Zazueta to design, develop and launch a new website. We then worked on countless projects to make sure the Zazueta Law brand was consistent across the web. After that, we set up all of our tracking mechanisms, launched a Google Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.
In addition to the items mentioned above, we also worked with Fabian Zazueta on developing business cards, logo and brand identity design, firm collateral design and email signature design.
Over the first 12 months of launching a new website and implementing our developed marketing strategies, Zazueta Law, PLLC saw a substantial increase in lead generation. The increase in lead generation and continued decrease in marketing cost per lead is considered a major part of the firm’s growth over the last few years.
"Lab Coat Marketing has been a great partner to work with and has focused on the success of my firm. With their assistance, I have gained bigger traction on the internet, which has generated substantial organic leads for my business. Thank you for always taking a lead first mentality and helping my law firm grow!" - Fabian Zazueta, Zazueta Law, PLLC
Ongoing Strategy & Analysis:
Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.
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