Call Coaching

Call Coaching For Lawyers

What Is Call Coaching?

Call Coaching is an important part of growing a small law firm. It is the process of reviewing phone call data to identify the opportunities to close more business on phone calls and get more cases. The Lab Coat Marketing version of Call Coaching is when one of our marketing strategists reviews phone call data and takes note of which calls are actual leads. If there are any opportunities to get more cases by handling the phone call a little differently, those recommendations will be passed off to the attorney. Having a system like this has proven to increase caseload and revenue dramatically. 

Legal Case Studies

Why Is It Important To Analyze Prospect Phone Calls?

One of the biggest reasons there is to analyze phone calls is to understand how many phone calls are business opportunities. On top of analyzing your lead to phone call ratio, it is important to also identify other opportunities to close more business over the phone. In our experience, we see a lot of phone calls tend to go to voicemail for solo or boutique firms. When a prospect is looking for an attorney, it is unlikely that they will leave a voicemail. They naturally hang up and call the next attorney on their search page. Analyzing what is happening on phone calls will help generate more business for your firm. 

How Can I Start Analyzing My Phone Calls?

The first step in analyzing phone calls for your law firm is to pay for a call analytics system. Call analytics systems will store all your phone call data so that you can analyze the data at a later time. Once you have a call analytics system in place, you will want to listen to phone calls coming in on a monthly basis. Even if you are the one answering calls, taking a moment to listen to your calls will help you find opportunities for you to improve your intake skills.

5 star review
Donna Fendon, Fendon Injury Law, PLLC
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
5 star review
Fabian Zazueta, Zazueta Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Why Clients Choose Us
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The Data Behind Incoming Calls

One of the most common insights solo or small law firms will get from analyzing their phone call data is unanswered calls. We have identified that on average, a solo or small law firm will have 20-50% of phone calls go to voicemail. The problem with allowing calls to go to voicemail is that people do not leave voicemails when looking for an attorney. When someone is going through a serious situation and is looking for an attorney online, they will call the next attorney if you do not answer the phone. 

Generating More Business Through Changes In Answering Phone Calls

You may not recognize it initially, but how you handle phone calls will determine whether you generate more revenue for your firm or stay stagnant. You can spend as many marketing dollars that you want, but if you’re unable to answer calls or properly handle the intake of a lead then marketing won’t matter. Google also makes their decisions on who shows up more often based on the users experience on the website and on the phone with your firm. Focusing on how you handle incoming leads on the phone will help you grow your firm’s revenue. 

5 star review
Armando Nava, The Nava Law Firm
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
5 star review
Darius Amiri, Rose Law Group
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!

How Phone Calls Impact Your Digital Footprint

When Google is making their determination on which law firm to show over the other, they evaluate what experience the prospect is having with each firm. If a law firm does not answer phone calls or provides a poor user experience online, then Google will show that firm less often. On the other hand, the firm that provides the best experience to users online and over the phone will get more and more exposure. Not only are you missing business opportunities by not providing the best experience over the phone, but you are hurting your firm's long term success with Google as well. 

Marketing Partner For Law Firms

At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. ‍

Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.‍

Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
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about lab coat marketing

Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.

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