We take on designing a custom website that fits your brand specifically. The goal of your website is to be a business generating tool that also shows your market and community what your brand stands for.
In developing your website, we want to make sure that it is up to all technical SEO standards. Our technology also keeps your website speed top of mind to make sure that users on your website do not have a poor experience due to loading pages or elements.
Your brand’s identity is extremely important. If you do not have an identity, then we will help you develop that into a logo for your firm. Our team also helps with business cards, holiday cards and branding your court documents.
Improving the conversion rate of your website over time is extremely important. It is a cost effective way to generate more clients. Our team takes the time to continue to evaluate your website's conversion rate and make improvements to help grow the firm.
PPC management can range from Google Search Ads to Yelp Advertising. Our team will develop the advertising plan that we believe will generate the best results for your firm at the lowest cost.
Social media advertising is a completely different beast than PPC. (Google Ads) Our team knows and understands the intricacies of different social media advertising platforms like Facebook, Instagram and LinkedIn. Our goal would be to develop the right Social Advertising plan for your business to make sure you are generating business out of your efforts.
Local Service Ads is an incredible platform released by Google in late 2020 for attorneys. This platform allows attorneys to show up at the top of the Google search engine page and only have to pay if they generate a lead from the service. Our team will work with you to make sure you are Google Screened and are able to take advantage of this program.
Legal listings are huge for growing law firms. Some of the free legal listings can be really effective tools for lead generation if set up properly and our team puts the time in to make sure your listings are set up correctly.
Local Listings Management
Local listings like Google My Business, Yelp and Apple Maps are all platforms that users use when looking for an attorney. Our team will set up each of these listings plus 50 more to make sure you are able to be found by users looking for an attorney in their area.
SEO is the term that is widely known by business owners. Everyone is talking to you trying to sell you their SEO package. Our marketing team will make sure your website is up to speed with all technical SEO standards so that you show up in search engine results.
Inbound Content Strategy
Your firm’s content strategy is going to become more and more important as you continue to grow. There are ways to target specific case types with your content strategy which gives you more control over the types of cases your firm handles. Our team will have a conversation with you to understand exactly where you thrive in the courtroom so that we can drive the cases you want to your firm.
Although setting up your law firm for success online is a lot of work, it doesn’t just end there. The way law firms continue to grow and dominate their market is by continuously analyzing and optimizing their online presence. Our marketing team puts in the time and effort to continue improving your results online so that you can be set up for future success.
Some of the most effective strategies can come from watching your competitors and seeing what they are doing. Our team has the necessary tracking tools to monitor what your competitors are doing online and identifying if those changes have an affect on their performance.
Your website is the hub of all your marketing efforts. Tracking everything possible is extremely important to understand what is working and what is not. The Lab Coat marketing team puts extensive tracking on your website and marketing efforts so that we can see what is working and what isn’t. We also report all of this data to you so that you know if you are getting a good return on your marketing investment.
Marketing Management for Law Firms
As a small law firm, your main concern is finding out where your next clients will be coming from. In the legal industry, a lot of new client acquisition comes from referrals from your current client base and other attorneys you have networked with. The internet is another big source of new client generation, but the reality is you went to school to practice law and don’t know the intricacies of the digital marketing world. At Lab Coat Marketing, we have developed a variety of skill sets focused on driving more clients to your business. You can consider us as your marketing partner and marketing department. Our focus is business growth for our clients so that our clients can reach the goals they have been striving for.
Experienced Marketing Leadership
In making the decision of if this marketing management offering is the right fit for you, it is important to know the background of the people you will be working with. At Lab Coat Marketing, we have the experience of managing over $3 million in paid media spend per year and have generated over a billion dollars in revenue for clients over a 7 year period. We have witnessed the growth of very small businesses and have helped extremely large companies continue to grow and be successful in their respective industries. We have also helped another marketing agency build their marketing team to serve their clients. The value of having Lab Coat Marketing by your side and helping you grow your firm is that you will have a business partner by your side working to grow your firm with you.
Building your marketing strategy is one of the most essential things you or your company can do to ensure future success. Knowing where to start can be overwhelming, which is why we offer the opportunity for questions over email or a free consultation to discuss what this plan could look like. If you have any questions, please fill out a contact form to email us and have a discussion.
In assessing your market, we will need to discuss and understand what the prospects' needs are when determining which firm to choose in your market for any given practice area. We will also need to break down the level of competition you face in your market for your areas of practice and who is winning in your market online.
In developing your target market, we will need to determine what are the differences between prospects in the market based on the areas of practice your firm works in. We will also need to discuss what the most profitable cases your firm handles and what case types are more attractive for your firm to practice. This is going to be important when we start to develop the strategic positioning of your marketing efforts.
The positioning of your marketing efforts will be extremely important in making sure you have a good return on your marketing investment. Your positioning will cover the messaging around your firm and how we will want to target users based on the case types that are most profitable and that your firm wants to practice more of.
In this part of the evaluation, we will need to determine what the firm's marketing objectives will be moving forward. With these objectives, we will set key performance indicators. (KPI’s) We will also determine the plan and overall budget needed for the firm to start the marketing team.
Reporting is going to be extremely important for rapid testing and ongoing improvement. We will be setting up the firm with reporting tools to see data at a granular level (for the marketing team) as well as at a high level for the Managing Attorney.
Hiring is a critical part of building the right marketing team. There are a lot of marketers out there that are good at the interview process, but then don’t deliver business results when hired. Our role in the hiring process will be to make sure your firm has the right people in place to deliver business results to the firm.
Once hiring a marketer or designer, it is not as easy as a plug in play role. You will need training mechanisms to make sure they know what they need to do and how to do it. We will make sure there are training mechanisms in place.
Data-driven decision making is extremely important in the current way of marketing. There is a ton of data and information available to marketers to make sure they are making the best decisions possible for the business. At Lab Coat Marketing, we use the tried and tested scientific method to experiment and get better results. In the scientific method, there are moments where you need to review and analyze the data to come up with a hypothesis or conclusion. Our goal will be to instill that culture into the marketing team we build for you.
In order to continue to improve results and stay competitive in an extremely competitive market, your team will be expected to conduct experiments to improve results online. We will create and nurture the culture of experimentation amongst your new team members so that you can stay competitive for years to come.
Marketing Consulting for Law Firms
As a growing organization, you will be going through the growing pains of building the right teams to continue the growth of your firm. As an attorney, you went to school to learn how to practice law, but now have the responsibility of growing your business and generating new business from different sources. At Lab Coat Marketing, we have developed tried and true methods of building the right marketing team to help grow businesses across the country. We have also built the marketing team for another marketing firm for them to use for their clients. Our focus is on building an in house team for your business that focuses on business growth metrics and will always be able to report back on what the return on investment is on marketing spend.
Building Your In-House Marketing Department
Building your team is not an easy feat. There is a lot of time and knowledge that go into building the right team for your firm so that you are able to continue to grow and be successful. Some of the knowledge you would be getting when working with Lab Coat Marketing is:
Experienced Marketing Leadership
In making the decision of if this consulting offering is the right fit for you, it is important to know the background of the people you will be working with. At Lab Coat Marketing, we have the experience of managing over $3 million in paid media spend per year and have generated over a billion dollars in revenue for clients over a 7 year period. We have witnessed the growth of very small businesses and have helped extremely large companies continue to grow and be successful in their respective industries. We have also helped another marketing agency build their marketing team to serve their clients. The value of having Lab Coat Marketing by your side and helping you build your team is that you will then own all your assets and have your own internal team with the knowledge we have from our past helping you for years to come.
Building your marketing team is one of the most essential things you or your company can do to ensure future success. Knowing where to start can be overwhelming, which is why we offer the opportunity for questions over email or a free consultation to discuss what this plan could look like. If you have any questions, please fill out a contact form to email us and have a discussion.
As a Lab Coat Marketing partner, you will work very closely with the experts themselves. There will not be a middle project manager. Our goal is to put the experts at your fingertips so that we can help you achieve your business objectives.