Case Studies

Nava Law Texas

Over the first 9 months of launching a new website and implementing our developed marketing strategies, Nava Law Texas saw a substantial increase in lead generation from the web.

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SEM Services

Increased In Case Generation


The Challenge

Nava Law Texas is a Criminal Defense firm in El Paso, Texas. As a new startup law firm, the owner Alyssa Nava was in need of a trustworthy marketing partner that could build her an optimized website and manage online channels so that she could generate enough business to grow her brand new firm. 

When looking for a trusted partner, Alyssa was referred to us from one of our other clients and approached us to have a discussion about potentially working together. During this process, we outlined opportunities that if executed properly, could prove to be very beneficial to the growth of Nava Law Texas. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.

The Solution

Nava Law Texas had one main goal to accomplish; to have their website generate leads and business opportunities. 

After following our strategy and scientific approach, we collaborated with Alyssa Nava to design, develop and launch a new website. We then worked on countless projects to make sure the Nava Law Texas brand was consistent across the web. After that, we set up all of our tracking mechanisms, launched a Google Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.

In addition to the items mentioned above, we also worked with Alyssa Nava on developing business cards, a new logo and brand identity, firm collateral design and email signature design.

The Results

Over the first 9 months of launching a new website and implementing our developed marketing strategies, Nava Law Texas saw a substantial increase in lead generation from the web. The increase in lead generation and continued decrease in marketing cost per lead is considered a major success for Nava Law Texas.

  • An immediate inflow of qualified leads in Month 1
  • 184% increase in lead generation in Month 9 in comparison to Month 1
  • 57% decrease in marketing cost per lead in Month 9 in comparison to Month 1
  • Improved user satisfaction
  • Saved time for the attorney
  • Simplified web and marketing management


"Amazing company. Very responsive. Creativity is unmatched." - Alyssa Nava, Nava Law Texas

Scope Of Work



Design & Strategy Call (w/ Attorney)

Strategy Development:

Strategy Meeting (Internal)

Map Out Website Structure

MapOut Marketing Strategy


Logo & Brand Identity Evaluation

Initial Website Design MockUp

User Testing (Competitors Websites & Initial MockUp)

Internal Page Design

Marketing Funnel Development

Credibility Development

Logo & Brand Identity Design

Firm Collateral

Email Signature Design


Back-End Development 

Front-End Development

Web Development

Quality Assurance

Website Launch:

Setup Web Hosting

Technical SEO Development

Systems Integration

SEM Setup:

Call Analytics Setup

Lead Generation Reporting Setup

Website Tracking

Advanced Client Rank Tracking

Local Listings Tracking

Heatmapping & Session Recordings

Advanced Competitor Website Tracking

Advanced Competitor Rank Tracking

Local Listings Creation & Management

Legal Listings Creation & Management

Google Ads Account Setup

Google Ads Account Strategy

Local Service Ads Account Setup

Local Service Ads Account Strategy

Ongoing Strategy & Analysis:

Google Ads Account Management

Local Service Ads Account Management

Marketing Strategy Development

SEO & Content Strategy

Content Writing

User Testing

Website & User Experience Updates

Data Analysis

Marketing Strategy Updates & Analysis

Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
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