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Privacy Policy

Privacy Policy Updates

Lab Coat Marketing may find it necessary to periodically update our privacy policy to keep up with the ever changing nature of the internet. Because of this Lab Coat Marketing highly recommends that users of this website check periodically for updates to this privacy policy.

Information Collection

Lab Coat Marketing only collects personal information through this website, when you choose to provide information. Personal information can include, but is not limited to, your name, address, telephone number, and email address.

Lab Coat Marketing may collect information from individual potential clients who submit a contact form. Lab Coat Marketing may collect personally identifiable information that you choose to publicly post on social media.

Lab Coat Marketing does not knowingly collect or solicit information from anyone under the age of 13 or knowingly allow them to contact our agency.

Information Use

Lab Coat Marketing may use personally identifiable information to assist us in delivering our services, reports or information you have requested.

We use your information to

- Conduct our business

- Respond to your inquiries regarding attorney services

- Enable you to pay your bill online

- Offer specials and discounts

- Provide you with Lab Coat Marketing services and information relevant to those services and our website

- Develop new services.

Cookies

Lab Coat Marketing and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with us through your computer or mobile device.

This information, which includes, but is not limited to: the pages you visit on our site or mobile application, which web address you came from, the type of browser/device/hardware you are using, search terms, and IP-based geographic location, helps us recognize you, customize your website experience and make our marketing messages more relevant. This includes Lab Coat Marketing content presented on another website or mobile application.

Technologies such as: cookies, beacons, tags and scripts are used by Lab Coat Marketing and our marketing partners, affiliates, or analytics or service providers, e.g. call tracking platforms. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to identify customer status, test segmentation, and referral source. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Third Party Analytics Tools

Lab Coat Marketing utilizes third party analytics tools such as Google Analytics to collect non-personally identifiable information using cookies. Certain types of information, such as geo location, device type, online website behavior, demographic data & purchase history is collected and aggregated across the Lab Coat Marketing website for analysis and marketing initiatives.

Lab Coat Marketing deploys Remarketing by way of Google Ads, Google Analytics, Facebook Ads and LinkedIn Ads to display relevant ads to users who have previously visited the website. Lab Coat Marketing may use previous session information to display advertisements to you on the website and Google may set a cookie and serve ads to you on third party websites on the Google Display Network and Social Sites. Third parties such as Google may display ads on websites across the internet and Social Media sites may display ads on their respective websites. Aggregated user data may be utilized to create remarketing and/or retargeting lists or groups of users with similar onsite behaviors or demographics.

Lab Coat Marketing also uses Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting and Interest-Based Advertising to display advertisements to users based on their inferred interests and demographics.

Users may learn more about Google Analytics use of cookies by visiting the Google Privacy and Terms page at http://www.google.com/policies/. You may opt out of being tracked by Google Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading the Google Analytics opt-out browser add on available at: https://tools.google.com/dlpage/gaoptout/ iii) Opting out of user interest and demographic categories in the Settings for Google Ads feature to manage or opt out of Google interest based ads at: or iv) Managing cookies used for online advertising across multiple companies at the US-based Network Advertising Initiative at http://www.networkadvertising.org/choices/. Users may also learn more about Facebook Ads use of data and cookies by visiting the Facebook Data Policy page at https://www.facebook.com/policy.php. Users may also learn more about LinkedIn Ads use of data and cookies by visiting the LinkedIn Data Policy page at https://www.linkedin.com/legal/privacy-policy.

Aggregate Information

The website may track the total number of visitors to our website, the number of visitors to each page of our site, browser type, IP addresses, External Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.

Disclosure of Personally Identifiable Information

Service Providers - We may provide personal information to third-party service providers (Payment Processing & Data Storage)

Links to Third Party Sites

This website may link to other websites. Lab Coat Marketing’s Privacy Policy does not apply to third party websites. This website may contain links to other websites who may have a different privacy policy.

Security

Lab Coat Marketing takes reasonable and appropriate steps to ensure the security of the information that has been provided to us. The information you provide to submit your information is protected using industry standard e-commerce security technology such as Secure Sockets Layer (SSL) encryption technology.