The Marketing Partner for Select Self-Storage Operators

About Lab Coat Marketing

At Lab Coat Marketing, we serve as the Self Storage Marketing Institute — providing operators with data-backed consulting and a selective marketing program designed to improve occupancy, strengthen revenue, and scale performance across facilities.

We don’t just promote storage.
We help operators run better businesses.

Our Mission

To equip self storage operators with data-driven marketing and real operational intelligence so they can outperform competitors, including REITs, without sacrificing the values that make them better operators.

Founders
Joe Evans
Chief Marketing Officer // Founder

My passion lies in turning marketing ideas into revenue streams for our clients. While many marketers can get creative, I excel at bridging the gap between creative ideas and measurable ROI. Seeing our team push boundaries and develop cutting-edge marketing strategies that deliver real results is incredibly rewarding.

Chris Carroll
Chief Creative Officer // Founder

I am obsessed with achieving client results and building a world class team of strategists! Marketing begins in the mind of the prospect, so I approach every strategy from the perspective of the user and work backward to the business goal that we are trying to achieve.

Marketing
Anthony Aguilera
Director of Client Strategy

Marketing is a game of strategy that is part of us all. For me, it's not just a profession; it's a fundamental human trait that enhances our ability to communicate and empathize with others. By stepping into each other's shoes, we gain diverse perspectives and understand the unique drives that connect us all. In marketing, we learn the skill of seeing the world through multiple lenses, making it not just a career but a journey into the art of human interaction. I get so much fulfillment from seeing results that not only grow businesses but also help people improve their quality of life.

Halle Clark
Marketing Strategist

Working backwards is unconventional to most, but it’s the norm for me. I take the consumer’s journey into consideration for every strategy, looking at end decisions and retracing the steps to determine every factor that influenced those results. Then, I use those factors, apply them to my clients, and generate leads that make a real impact. My previous accounts have reached top spots on Google and seen the increased revenue to solidify their results.

Alessio Fleites
Marketing Strategist

I'm a firm believer in abundance. This industry’s greatest enemy is the belief in scarcity. The truth is, opportunities are everywhere. They hide in every account, campaign, and system. You just have to know where to look, and when to reach out and grab them. I bring that mindset into every campaign I handle, combining data-driven strategy with a clear vision for what’s possible. Like plants, campaigns thrive when given the right inputs and care. Every project is a chance to turn potential into progress. With the right strategy, performance is probable. Paired with the right vision, it becomes inevitable.

Cecily Lopes
Marketing Strategist

Fundamentally, I believe that the people seeking out a product or service come first. Successful businesses understand the problems that customers are facing and provide solutions to those problems. That means being truly curious, caring, objective, leading with an open mind, gathering data from as many sources as possible, and using that knowledge to creatively address those pain points. The more differentiated value a business is able to provide their customer, the bigger the moat they build around their competitors which in turn leads to higher ROI. I enjoy seeing how marketing strategies influence and resolve real world problems.

Design
Joey Reesor
Graphic Designer

My design style adapts with every client and their audience so I can create deliverables that resonate and inspire real conversations. I take the data and combine it with creativity to build a story that makes my clients stand out. At the end of the day, a brand’s design is what makes the consumer stop and take a second look! The people I work with see positive changes right away.

Jenny Lopez
Graphic Designer

Solving problems through design is like piecing together a puzzle; each project brings its own unique challenge and creative solution. I approach every visual decision with clarity, empathy, and purpose, creating designs that resonate and inspire. At the heart of it all, I aim to design with meaning; design that not only captures attention but uplifts and leaves a lasting impact.

How We Work

Discover What Matters

We start by understanding your business, your competition, and the opportunities in your market.

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Build Your Custom Strategy

We create a tailored marketing roadmap designed around your goals, budget, and customer journey.

Launch & Optimize

We move fast and test constantly. Every campaign starts lean, then improves based on data.

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Scale What Works

Once we’ve dialed in performance, we help you expand into new markets, channels, and wins.

Our Self Storage Marketing Performance Framework

We build and manage a complete marketing system designed to increase occupancy, optimize conversions, and grow revenue across your portfolio.

You focus on operating your facilities.
We build and manage the marketing systems that drive occupancy and revenue.

Fill More Units. Increase Facility Revenue.

Whether you're looking for a strategic partner to manage your marketing or need expert consulting to improve performance across your portfolio, our team works with operators to increase rentals, improve conversion rates, and drive long-term revenue growth.

No sales pressure. Just ideas to help grow your
business and increase revenue.
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