A Google Partnership is an achievement that some marketing agencies around the world achieve. Firms have to complete a test with Google and achieve a grade above 80% to be considered for partnership recognition. This test is not the only requirement you must achieve to become a partner. Google Partners must also show a certain level of success for their clients through Google Ads strategies. Without that performance evaluation, firm’s cannot become a Google Partner.
Google aligns the benefits of the partnership to meet three key areas: Education & Insights, Access & Support, and Recognition & Rewards.