When you are developing content for your law firm’s website, you first need to put yourself in the shoes of your prospective client. What type of issue are they facing? You should take a moment to map out all of the different case types you want your firm to take on so that you can start developing content for all of those specific issues. Your prospective client also has key concerns they need addressed immediately. (potential consequences, potential fines etc.) You’ll want to cover all of these different concerns in your written or video content. If you are writing out content for your website, you need to make sure that the content is scannable so that the prospective client can easily find different topics you cover in your content. The last important piece to developing effective content is that you need to understand that you are developing content for someone that may not know the law as well as you do. Speak or write your content as if you are in your office speaking to the person face to face. 

How will your ideal clientele find your content? If you are building content for your website, then your ideal prospects will find that content through doing Google Searches. Google determines the rank of certain web pages by determining if the web page is answering user questions and providing a good user experience. Keep that in mind when building a webpage. If you’re developing video content, then you may want to develop a social media strategy where you can post short, helpful video clips that enhance your stature as a thought leader in law. Creating content is one half of the puzzle, it is important to have a strong distribution strategy for that content. 

At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. ‍

Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.‍