Content Marketing

Content Marketing For Lawyers

What Should Be Included In A Law Firm Website?

At Lab Coat Marketing, we evaluate the intricacies of your law firm and make sure that your website contains all of the necessary elements to get new clients through online channels. 

There are many elements that need to be incorporated into a law firm’s website. Some of the biggest elements are designed to communicate credibility and confidence in the user. Some of the elements we incorporate in our clients website include:

  • Written content that provides helpful information to users
  • Badges to organizations our clients belong to
  • Reviews from the attorney’s clients
  • A conversion focused user experience
Legal Case Studies

Why Should Lawyers Invest in Content Marketing?

There are many different types of content that attorney’s can invest in. The two main forms of content that will be the most beneficial to the firm is written and video content. When someone is in the process of looking for an attorney, they want to identify the attorney that is going to help them with their case. If you create helpful content (in video and written form) answering questions that a person may have regarding their issue, they will feel more confident in reaching out to you for a consultation. 

How Do You Go About Developing Content For A Law Firm?

When you are developing content for your law firm’s website, you first need to put yourself in the shoes of your prospective client. What type of issue are they facing? You should take a moment to map out all of the different case types you want your firm to take on so that you can start developing content for all of those specific issues. Your prospective client also has key concerns they need addressed immediately. (potential consequences, potential fines etc.) You’ll want to cover all of these different concerns in your written or video content. If you are writing out content for your website, you need to make sure that the content is scannable so that the prospective client can easily find different topics you cover in your content. The last important piece to developing effective content is that you need to understand that you are developing content for someone that may not know the law as well as you do. Speak or write your content as if you are in your office speaking to the person face to face. 

5 star review
Donna Fendon, Fendon Injury Law, PLLC
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
5 star review
Fabian Zazueta, Zazueta Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Why Clients Choose Us
Experienced
Knowledgeable
ROI Driven
Responsive
Creative
Professional

Building Content For Your Audience

When you take the step of building your content, it is important to have a deep understanding of the audience you are targeting. Take the approach of trying to be helpful and answering common concerns for the type of clientele you want to attract. If you take that approach with developing content, you’ll be able to attract your ideal audience and turn them into paying clients. 

Distribution Strategy For Your Content

How will your ideal clientele find your content? If you are building content for your website, then your ideal prospects will find that content through doing Google Searches. Google determines the rank of certain web pages by determining if the web page is answering user questions and providing a good user experience. Keep that in mind when building a webpage. If you’re developing video content, then you may want to develop a social media strategy where you can post short, helpful video clips that enhance your stature as a thought leader in law. Creating content is one half of the puzzle, it is important to have a strong distribution strategy for that content. 

5 star review
Armando Nava, The Nava Law Firm
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
5 star review
Darius Amiri, Rose Law Group
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!

Analyzing Your Content’s Performance

There are different approaches to evaluating your content's performance based on which channel you’re distributing that content. If you are developing content for your website with the purpose of generating clients actively looking for an attorney, then you should use Google Analytics to analyze the conversion rate of the web page that has your content on it. If you are distributing content on social media with the goal of brand building, then your measurement for success should be engagement the following you are building in your local market. First and foremost, you need to have a clear goal for your content, then you can use different tools to analyze conversion rate or brand uplift. 

Marketing Partner For Law Firms

At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. ‍

Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.‍

Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
...And Stay With Us

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about lab coat marketing

Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.

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