Law Offices of Clarence Patterson III

The Law Offices of Clarence Patterson III is a Family Law focused firm in St. Paul, Minnesota. As a small law firm focused on Family Law and Criminal Defense, the owner, Clarence Patterson, was in need of a trustworthy marketing partner that could build him an optimized website and manage online channels so that he could generate business and shift the focus of his firm to only Family Law cases.

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When looking for a trusted partner, Clarence was referred to us from one of our other clients and approached us to have a discussion about potentially working together. During this process, we outlined opportunities that if executed properly, could prove to be very beneficial to the growth of The Law Offices of Clarence Patterson III. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.

Owner Clarence Patterson had one main goal to accomplish; to have his website generate leads and business opportunities in Family Law. 

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After following our strategy and scientific approach, we collaborated with Clarence Patterson to design, develop and launch a new website. We then worked on countless projects to make sure the firm’s brand was consistent across the web. After that, we set up all of our tracking mechanisms, launched a Google Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.

Over the first 11 months of launching a new website and implementing our developed marketing strategies, the Law Offices of Clarence Patterson III saw a substantial increase in lead generation from the web. The increase in lead generation and continued decrease in marketing cost per lead is considered a major success for the Law Offices of Clarence Patterson III.

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• 900% increase in lead generation in Month 1 in comparison to previous month
• 730% increase in lead generation in Month 11 in comparison to Month 1
• 84% decrease in marketing cost per lead in Month 11 in comparison to Month 1
• Improved user satisfaction
• Saved time for the attorney
• Simplified web and marketing management

“Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.” - Clarence Patterson III

Discovery:

• Research
• Design & Strategy Call (w/ Attorney)

Strategy Development:

• Strategy Meeting (Internal)
• Map Out Website Structure
• Map Out Marketing Strategy

Design:

• Logo & Brand Identity Evaluation
• Initial Website Design Mock Up
• User Testing (Competitors Websites & Initial Mock Up)
• Internal Page Design
  
• Marketing Funnel Development
• Credibility Development

Development:

• Back-End Development
• Front-End Development
• Web Development
• Quality Assurance

Website Launch:

• Setup Web Hosting
• Technical SEO Development
• Systems Integration

SEM Setup:

• Call Analytics Setup
• Lead Generation Reporting Setup
• Website Tracking
• Advanced Client Rank Tracking
• Local Listings Tracking
• Heatmapping & Session Recordings
• Advanced Competitor Website Tracking
• Advanced Competitor Rank Tracking
• Local Listings Creation & Management
• Legal Listings Creation & Management
• Google Ads Account Setup
• Google Ads Account Strategy
• Local Service Ads Account Setup
• Local Service Ads Account Strategy
• Facebook Ads Account Setup
• Facebook Ads Account Strategy

Ongoing Strategy & Analysis:

• Google Ads Account Management
• Local Service Ads Account Management
• Facebook Ads Account Management
• Marketing Strategy Development
• SEO & Content Strategy
• Content Writing
• User Testing
• Website & User Experience Updates
• Data Analysis
• Marketing Strategy Updates & Analysis