The Nava Law Firm, PLLC

How we helped the Nava Law Firm have a 63% increase in revenue

Over the course of 12 months, we worked together with The Nava Law Firm to help them increase their revenue by 63% using online marketing. The firm also saw over a 2,700% increase in lead generation and an 83% decrease in the cost spent to generate a qualified lead.

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SEM Services

Project Timeline

03/2020 - Present



Increased in Firm Revenue


The Challenge

The Nava Law Firm, PLLC is a Criminal Defense firm in Phoenix, Arizona. As a solo firm that was in business for 4 years (Founded in 2016), the managing attorney Armando Nava was in need of a trustworthy marketing partner that could manage his website and online channels so that he could dedicate his time to his current clients and to closing new business opportunities. 

After dealing with previous partnerships that gave high promises and under-delivered, we had the opportunity to sit down and strategize with Armando Nava. During this process, we uncovered opportunities that had not been capitalized on yet in the Nava Law Firm’s online presence. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.

The Solution

The Nava Law Firm had two main goals to accomplish; to keep their website and online presence up to date on an ongoing basis, and to generate leads and business opportunities from the web. 

After following our strategy and scientific approach, we collaborated with Armando Nava to design, develop and launch a new website. We then developed user friendly content to target the high dollar case types that the firm wanted to obtain. After that, we set up all of our tracking mechanisms, launched a Google Ads and Facebook Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.

The Results

Over the first 12 months of relaunching the website and implementing our developed marketing strategies, The Nava Law Firm saw a substantial increase in lead generation, and revenue. The increase in revenue and lead generation can be attributed to a user centric approach to marketing. 

  • 63% increase in revenue
  • 2,775% increase in lead generation
  • 83% decrease in marketing cost per lead
  • Improved user satisfaction
  • Saved time for the attorney
  • Simplified web and marketing management


"If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing. Thank you for all the hard work with the new website and our ongoing marketing efforts!" - Armando Nava, The Nava Law Firm, PLLC

The Challenge


  • Research
  • Design & Strategy Call (w/ Attorney)

Strategy Development:

  • Strategy Meeting (Internal)
  • Map Out Website Structure
  • Map Out Marketing Strategy


  • Logo & Brand Identity Evaluation
  • Initial Website Design Mock Up
  • User Testing (Competitors Websites & Initial Mock Up)
  • Internal Page Design
  • Marketing Funnel Development
  • Credibility Development


  • Back-End Development
  • Front-End Development
  • Web Development
  • Quality Assurance

Website Launch:

  • Setup Web Hosting
  • Technical SEO Development
  • Systems Integration

SEM Setup:

  • Call Analytics Setup
  • Lead Generation Reporting Setup
  • Website Tracking
  • Advanced Client Rank Tracking
  • Local Listings Tracking
  • Heatmapping & Session Recordings
  • Advanced Competitor Website Tracking
  • Advanced Competitor Rank Tracking
  • Local Listings Creation & Management
  • Legal Listings Creation & Management
  • Google Ads Account Setup
  • Google Ads Account Strategy
  • Local Service Ads Account Setup
  • Local Service Ads Account Strategy
  • Facebook Ads Account Setup
  • Facebook Ads Account Strategy

Ongoing Strategy & Analysis:

  • Google Ads Account Management
  • Local Service Ads Account Management
  • Facebook Ads Account Management
  • Marketing Strategy Development
  • SEO & Content Strategy
  • Content Writing
  • User Testing
  • Website & User Experience Updates
  • Data Analysis
  • Marketing Strategy Updates & Analysis

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