Over the course of 12 months, we worked together with The Nava Law Firm to help them increase their revenue by 63% using online marketing. The firm also saw over a 2,700% increase in lead generation and an 83% decrease in the cost spent to generate a qualified lead.
The Nava Law Firm, PLLC is a Criminal Defense firm in Phoenix, Arizona. As a solo firm that was in business for 4 years (Founded in 2016), the managing attorney Armando Nava was in need of a trustworthy marketing partner that could manage his website and online channels so that he could dedicate his time to his current clients and to closing new business opportunities.
After dealing with previous partnerships that gave high promises and under-delivered, we had the opportunity to sit down and strategize with Armando Nava. During this process, we uncovered opportunities that had not been capitalized on yet in the Nava Law Firm’s online presence. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.
The Nava Law Firm had two main goals to accomplish; to keep their website and online presence up to date on an ongoing basis, and to generate leads and business opportunities from the web.
After following our strategy and scientific approach, we collaborated with Armando Nava to design, develop and launch a new website. We then developed user friendly content to target the high dollar case types that the firm wanted to obtain. After that, we set up all of our tracking mechanisms, launched a Google Ads and Facebook Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.
Over the first 12 months of relaunching the website and implementing our developed marketing strategies, The Nava Law Firm saw a substantial increase in lead generation, and revenue. The increase in revenue and lead generation can be attributed to a user centric approach to marketing.
"If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing. Thank you for all the hard work with the new website and our ongoing marketing efforts!" - Armando Nava, The Nava Law Firm, PLLC
Discovery:
Strategy Development:
Design:
Development:
Website Launch:
SEM Setup:
Ongoing Strategy & Analysis:
We track everything. And we don’t just report numbers—we make them matter. Our mission is simple: help you grow faster, more predictably, and more profitably.
At Lab Coat Marketing, we partner with law firms and self-storage operators to build custom marketing systems that turn strategy into measurable growth. From increasing case volume to filling more storage units, we help service-based businesses get found, earn trust, and scale with purpose.
No guesswork. No templates. Just smart, honest marketing that works.
Show up when it matters most. Our local SEO strategies help law firms and storage facilities rank higher, attract qualified traffic, and build long-term visibility in competitive markets.
We manage Google Ads, Meta, Local Service Ads, and more with one goal: predictable, profitable results. Our campaigns are built for lead quality—not just clicks.
A fast, modern website is the foundation of any good strategy. We build responsive, conversion-optimized websites that reflect your brand and drive action from the moment a visitor lands.
From brand identity to campaign creative, we help you clarify your voice and tell a story that resonates. Great creative builds trust—fast.
Your marketing only works if your team can close the leads. We help law firms and storage operators improve phone intake, lead follow-up, and client experience with real-time call reviews, scripts, and coaching support.
Most agencies focus on trends. We focus on traction.
We don’t believe in one-size-fits-all marketing. Instead, we take the time to understand how your business actually operates—then build and execute strategies that align with your goals, audience, and growth stage.
When you work with us, you’re not buying ads or design. You’re investing in a process built around clarity, transparency, and results.
We're here to help you win cases, lease units, and out-market your competition.
If you're looking to increase qualified leads and signed cases, it starts with the right strategy and the right marketing partner. Our team helps law firms attract better cases, improve conversion, and build sustainable growth.
