Conversion Rate Optimization

Website Conversion Rate Optimization For Lawyers

What is Conversion Rate Optimization (CRO)

Conversion Rate Optimization is the process of increasing the percentage of users who perform the action you want on a website. For the legal industry, the desired action you would want users to take is to request a consultation with the attorney through an online contact form or to call the firm for a consultation. 

Legal Case Studies

Why Is CRO Important?

Conversion Rate Optimization is so important for law firms because the entire online ecosystem relies on this method of marketing. Google is determining which law firms to show to users based on which firm is satisfying users online when they are looking for an attorney. If you aren’t implementing the practice of conversion rate optimization in your marketing efforts, then you are losing revenue. 

How Do I Start Implementing A CRO Strategy For My Law Firm?

There are some tools we would recommend setting up before you implement this practice for your online efforts. One tool you can set up is a heat mapping tool. These tools provide a lot of data on how users are interacting with your website. Two examples of these tools are HotJar and CrazyEgg. Another tool you will need to set up is Google Analytics. This is a standard tool to have in web marketing and you can gather a lot of data on user behavior on your website. 

5 star review
Donna Fendon, Fendon Injury Law, PLLC
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
5 star review
Fabian Zazueta, Zazueta Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
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How Do We Track Conversions & Gather Data for Law Firms

In order to track how many consultations you are generating from your website, you’ll need to have set up Google Analytics. Once you have Google Analytics set up, you will need to set up Goal tracking within the Google Analytics platform. The goal that you set up will be focused on form submissions. For more data on user behavior on your website, you can use ancillary tools like HotJar and CrazyEgg. 

Devising a Law Firm CRO Strategy

Developing a CRO strategy for a law firm takes time and patience. There is a lot of data analysis involved along with constant experimentation to get the best results. The best part of implementing a CRO strategy for your online efforts is that once you have a successful experiment, then that experiment will continue to benefit you every month going forward. Because of this, there is gradual but ever increasing growth in new client generation with this process implemented appropriately. 

5 star review
Armando Nava, The Nava Law Firm
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
5 star review
Darius Amiri, Rose Law Group
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!

Common & Upcoming Law Firm Conversion Rate Optimization Trends

There are some common trends that we see benefit the conversion rate of law firm’s websites. One of the biggest contributing factors to a higher conversion rate is the presentation of credibility. Credibility can be viewed as a professionally designed website, badges from associations you are a part of, reviews and testimonials from past clients, any media appearances you have had and your past case results. Having all of this information on your website will improve the conversion rate of your website. 

Marketing Partner For Law Firms

At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. ‍

Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.‍

Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
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