Law Firm Growth

How Can I Grow My Law Practice?

If you have a startup firm, your main strategy is to focus on marketing to the people that are currently in need of your services. These “In Market” consumers can be found on any search engine (primarily Google) and will be making a decision on which attorney to choose in the coming days. If you take the approach of having an “In Market” strategy, then you will need to build a conversion optimized website, a Google My Business page and set up either a Google Search Ads account or a Google Local Service Ads account. Once you implement these 3 strategies, you will be set up to start generating business through online channels. 

Legal Case Studies

Using Technology To Create Efficient Systems

As a startup or small law firm, it is important that you are as efficient as possible. Since you have a limited amount of time and resources, you need to maximize those resources to sustain your business. Some of the main items you will need are a case management system, an accounting system, an optimized website, a Google My Business page and an internal communication system. (if you have a legal assistant)

Focus On Client Experience

If you make the decision to focus your firm on providing the best consumer experience from beginning to end, your business will be successful. The consumer experience is at the center of all marketing efforts currently. This experience starts from when a consumer is looking for an attorney and ends when you close their case and ask them to leave you a review. If your goal is to grow your firm, you should map out all the touchpoints with your prospective clients and then optimize those individual touchpoints.

5 star review
Donna Fendon, Fendon Injury Law, PLLC
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
5 star review
Fabian Zazueta, Zazueta Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Why Clients Choose Us
Experienced
Knowledgeable
ROI Driven
Responsive
Creative
Professional

Build A Digital Presence

When growing your firm in the 21st century, you have to make sure you have a strong digital presence in your market. People in your market go digital when they are determining which attorney they want to represent their needs. Even if you are generating referrals from other attorneys, those prospective clients will still go online to see your reviews and look at your website to determine if you are a credible attorney for them. Because of this, you need to have a strong website and marketing strategy to show that you deserve to be chosen by the user. 

Put Yourself Out There

Starting a law firm requires you to put yourself out there in the marketplace. This means not only marketing yourself to your city, but also building a network of other attorneys that you can establish relationships with. You also need to take advantage of state bar related events as well as other potential events where you can pass out marketing materials for your firm. Your goal needs to be focused on building as many positive interactions as possible so that you get more opportunities for your business. 

5 star review
Armando Nava, The Nava Law Firm
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
5 star review
Darius Amiri, Rose Law Group
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!

Ask Clients For Referrals

Asking for referrals can be a scary thought, but it is essential to your business growing. After representing your clients, you should have some process in place to ask them for a couple of referrals. Potential clients that have been referred to you are more likely to become a paying client for your firm than a cold lead off the street. They already have trust in you because someone they know vouched for you. Because of this, you should start your marketing efforts by asking your current clients for referrals. 

Marketing Partner For Law Firms

At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. ‍

Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.‍

Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
...And Stay With Us
02
who we are

about lab coat marketing

Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.

Learn More
JUST SAY HELLO!

*We don't have a sales team, so don't worry about being spammed.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Copyright © 2024 Lab Coat Marketing, LLC. All Rights Reserved.
Lab Coat Marketing