As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases.
Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success.
As an attorney, you find yourself in one of the most competitive markets when it comes to online marketing. Pay Per Click advertising especially is extremely competitive and it is very easy to lose money if you don’t have a solid plan. PPC ads are ads that you pay for on different search engines. The most popular forms of PPC are Google Ads and Bing Ads. On the search results page, these PPC ads appear towards the top of the page:
Search Engine Optimization (SEO) for your law firm can be a daunting task. There is a lot of time and effort that goes into your online success and the reality of the situation is you just want to focus on practicing law. Whether you just started your practice, engaged in SEO previously or are an established practice, it is important to invest into SEO because it will be considered a long term investment into the success of your law firm.
In managing your criminal defense practice, you understand that there is no one size fits all approach to your clients. Each case type and each case is different. You probably tailor your defense strategies to your client’s unique scenario so that you can get the best outcome for your client in the courtroom. Your marketing should be tailored to the clients you are looking to work with and the cases you are looking to take on as well. In an industry that is one of the most competitive in regards to online marketing, you cannot afford to use an out of the box cookie cutter approach to your website and marketing efforts.
Your digital footprint will let you know what the visibility looks like for your law firm in your market. Your digital footprint operates off of your Google My Business page and helps you understand the visibility of your law firm. The digital footprint report consists of 4,500 data points and represents where you rank depending on where the user is standing when they do a Google Search. Below is a report you should be running on an ongoing basis to understand the fluctuating nature of your visibility and to understand what your competitors are doing to satisfy the user.
The Google Search Engine page has stayed relatively the same over the last 5 years. Other than slight algorithm shifts, Google has only tested small color changes to the page to understand how they can improve user experience. Now in 2020, a big shift has occurred. Google has introduced Local Service Ads for lawyers and other service based businesses. Local Service Ads is a huge opportunity for small law firms across the country.
Online lead generation can be a daunting task. You may not be tech savvy enough to build a website or even know where to start with all the other digital aspects of generating new leads and cases. If you already have a website and have a marketing program, there is always the question of “can I get more?” on your mind. I want to provide some different ideas and strategies to generate leads to help you get on your feet.
Content marketing is a subject that is widely discussed in many industries. Content is king is mentioned quite a bit, but writing content may not come natural to everyone. Since that is the case, this article will give you some tips and tricks to help you get in the right mindset to have successful and helpful content for your website.
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