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SEO

A collection of posts about Illustration and our creative process.

SEO
SEO

SEO Services For Law Firms

By

Lab Coat Marketing

|

August 5, 2020

Search Engine Optimization (SEO) for your law firm can be a daunting task. There is a lot of time and effort that goes into your online success and the reality of the situation is you just want to focus on practicing law. Whether you just started your practice, engaged in SEO previously or are an established practice, it is important to invest into SEO because it will be considered a long term investment into the success of your law firm. 

SEO

Law Firm SEO Strategies

By

Lab Coat Marketing

|

August 5, 2020

Your digital footprint will let you know what the visibility looks like for your law firm in your market. Your digital footprint operates off of your Google My Business page and helps you understand the visibility of your law firm. The digital footprint report consists of 4,500 data points and represents where you rank depending on where the user is standing when they do a Google Search. Below is a report you should be running on an ongoing basis to understand the fluctuating nature of your visibility and to understand what your competitors are doing to satisfy the user.

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Digital Marketing

Marketing Strategies For Small Law Firms

As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases. 

Digital Advertising

Facebook Advertising For Lawyers

Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success. 

Digital Advertising

PPC Advertising Services For Attorneys

As an attorney, you find yourself in one of the most competitive markets when it comes to online marketing. Pay Per Click advertising especially is extremely competitive and it is very easy to lose money if you don’t have a solid plan. PPC ads are ads that you pay for on different search engines. The most popular forms of PPC are Google Ads and Bing Ads. On the search results page, these PPC ads appear towards the top of the page: