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The Google Search Engine page has stayed relatively the same over the last 5 years. Other than slight algorithm shifts, Google has only tested small color changes to the page to understand how they can improve user experience. Now in 2020, a big shift has occurred. Google has introduced Local Service Ads for lawyers and other service based businesses. Local Service Ads is a huge opportunity for small law firms across the country.
Online lead generation can be a daunting task. You may not be tech savvy enough to build a website or even know where to start with all the other digital aspects of generating new leads and cases. If you already have a website and have a marketing program, there is always the question of “can I get more?” on your mind. I want to provide some different ideas and strategies to generate leads to help you get on your feet.