Digital Marketing

Digital Marketing For Lawyers

What marketing channels are best for lawyers?

At Lab Coat Marketing, our team of strategists take the time to evaluate your firm and help you determine who your target audience is. Once we know your target audience, we can determine which marketing channels make the most sense for your law firm. 

In general, the answer to this question is “it depends”. The area of law your firm practices, the market you are in, and your target audience determines which marketing channels you should be investing in. As a solo or boutique law firm, it is a standard practice to have a professionally designed website and have a Google Search strategy in place to start generating revenue outside of referrals. This strategy would include Google My Business, Google Search Ads and Local Service Ads. 

Legal Case Studies

Measure the success of your digital marketing strategy

Lab Coat Marketing has extensive experience in implementing complex tracking mechanisms to make sure your law firm can measure the success of your marketing efforts. 

For a solo or small law firm, it is extremely important that you implement the proper tracking mechanisms to make sure you can track the effectiveness of your marketing efforts. Some of the tracking tools you should be aware of are Google Analytics, Google Ads Conversion Tracking, Call Tracking, Competitor Website Tracking, Digital Footprint Tracking and Heatmap tracking. Having these tracking tools implemented on your website will be vital to your law firm generating revenue through online marketing. 

Building A User Friendly Website

Working with Lab Coat Marketing, you can guarantee that you will have a website custom designed for your law firm. We take the time to shape your website in a way that attracts your ideal clientele. 

To maximize the return you are getting on your website, it is important to design and shape your website that attracts your ideal clients. It is also important to design your website with conversion in mind. Every decision you make needs to help your prospects choose to contact you for a consultation. Decisions such as colors, button placement and text will all influence the decision making process of your prospective clients.

5 star review
Donna Fendon, Fendon Injury Law, PLLC
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
5 star review
Fabian Zazueta, Zazueta Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Why Clients Choose Us
Experienced
Knowledgeable
ROI Driven
Responsive
Creative
Professional

Developing A Plan For The Now & For The Next 10 Years

When working with Lab Coat Marketing, we will help you map out what your short and long term goals are for your law firm. Aligning your marketing with these goals will be important for your firm’s success. 

Developing a plan and a vision is vital for the success of your law firm. Once you have your short term and long term plans outlined, the next step is making sure you align your marketing efforts with those firm goals. Having everything work together will guarantee that your law firm achieves its goals and is successful long term. 

Getting A Return On Investment

At Lab Coat Marketing, we take pride in getting our clients the best return on their marketing investment. We work closely with our clients to understand their budget and how much they are willing to pay to acquire a new client. 

When developing your marketing strategy, it is important to make sure you have all the tracking mechanisms in place. This is important because you want to start evaluating if you are getting a return on your marketing investment. To determine this, you’ll want to take all of the information for the leads you are receiving and compare it against the new clients you signed that month. Once you make that comparison, you’ll be able to determine the expected revenue generated from your marketing efforts. The revenue generated from your marketing efforts should exceed your marketing expenses. If you are not tracking your marketing performance in this manner, then you need to start as soon as you can. 

5 star review
Armando Nava, The Nava Law Firm
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
5 star review
Darius Amiri, Rose Law Group
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!

Effectively managing your budget in the moment

The Lab Coat Marketing Strategists make it a priority to manage your marketing budget effectively. The solo and small law firms that manage their budgets effectively, will be the firms that succeed long term. 

As a solo or small law firm, it is extremely important that your marketing budget is managed appropriately. Having a solid marketing strategy that is designed to generate more revenue than your marketing expense is vital. Your marketing budget should be invested into a Google Search strategy that will generate revenue back to your firm so that you can reinvest new revenue into your business. 

Marketing Partner For Law Firms

At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. 

Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.

Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
...And Stay With Us
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who we are

about lab coat marketing

Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.

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