Factors Important To Lawyer SEO Marketing

1. User Experience: In 2015 Google released a new Artificial Intelligence (AI) tool called RankBrain. RankBrain’s #1 goal is to provide users with the right answer and solution for them so that they are satisfied with the result provided by Google. Google’s RankBrain gets better with the more information it gathers and controls the rank order on the Google Search Page. Since RankBrain focuses on satisfying the user, the only way to rank high on the search results page is to provide the best user experience as possible for the user. This means your website needs to be mobile friendly, and designed in a way to help users reach out to your firm and be happy with the choice they made. 
   

2. Useful Content: In line with user experience, you have to provide helpful and useful content to the user to help them answer the questions they may have. Briefly mentioning the service you offer or only selling yourself does not satisfy the user. You need to answer the questions they may in this moment of stress and then invite them to reach out to you for a free consultation to discuss further. 
   

Digital Footprint In Your Market

Your digital footprint will let you know what the visibility looks like for your law firm in your market. Your digital footprint operates off of your Google My Business page and helps you understand the visibility of your law firm. The digital footprint report consists of 4,500 data points and represents where you rank depending on where the user is standing when they do a Google Search. Below is a report you should be running on an ongoing basis to understand the fluctuating nature of your visibility and to understand what your competitors are doing to satisfy the user.

Law Firm SEO

There are many services out there that can help manage your law firm SEO strategies. At Lab Coat Marketing, we have been able to provide excellent results for our clients. In some cases we have been able to provide 50x ROI. Every client is unique and every market requires its own unique attention to achieve results like that, but we are always up for the challenge and love helping our clients grow their firms and achieve their goals. We would love to have a conversation with you to help you achieve your goals as well!