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Law Firm SEO Strategies

Factors Important To Lawyer SEO Marketing

  1. User Experience: In 2015 Google released a new Artificial Intelligence (AI) tool called RankBrain. RankBrain’s #1 goal is to provide users with the right answer and solution for them so that they are satisfied with the result provided by Google. Google’s RankBrain gets better with the more information it gathers and controls the rank order on the Google Search Page. Since RankBrain focuses on satisfying the user, the only way to rank high on the search results page is to provide the best user experience as possible for the user. This means your website needs to be mobile friendly, and designed in a way to help users reach out to your firm and be happy with the choice they made. 
  1. Useful Content: In line with user experience, you have to provide helpful and useful content to the user to help them answer the questions they may have. Briefly mentioning the service you offer or only selling yourself does not satisfy the user. You need to answer the questions they may in this moment of stress and then invite them to reach out to you for a free consultation to discuss further. 

Digital Footprint In Your Market

Your digital footprint will let you know what the visibility looks like for your law firm in your market. Your digital footprint operates off of your Google My Business page and helps you understand the visibility of your law firm. The digital footprint report consists of 4,500 data points and represents where you rank depending on where the user is standing when they do a Google Search. Below is a report you should be running on an ongoing basis to understand the fluctuating nature of your visibility and to understand what your competitors are doing to satisfy the user.


Law Firm SEO

There are many services out there that can help manage your law firm SEO strategies. At Lab Coat Marketing, we have been able to provide excellent results for our clients. In some cases we have been able to provide 50x ROI. Every client is unique and every market requires its own unique attention to achieve results like that, but we are always up for the challenge and love helping our clients grow their firms and achieve their goals. We would love to have a conversation with you to help you achieve your goals as well!

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Digital Marketing

Marketing Strategies For Small Law Firms

As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases. 

Digital Advertising

Facebook Advertising For Lawyers

Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success. 

Digital Advertising

PPC Advertising Services For Attorneys

As an attorney, you find yourself in one of the most competitive markets when it comes to online marketing. Pay Per Click advertising especially is extremely competitive and it is very easy to lose money if you don’t have a solid plan. PPC ads are ads that you pay for on different search engines. The most popular forms of PPC are Google Ads and Bing Ads. On the search results page, these PPC ads appear towards the top of the page:

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