What Are Lawyer Directories?
Lawyer directories are websites that list the attorney’s in your market with each attorney’s contact information. If you do a search for an attorney in your market, you will see these directories rank high organically. Some of these directories are Justia, Avvo and SuperLawyers. These directories all have free setup options and could help with generating new clients.
Over the first 12 months of relaunching the website and implementing our developed marketing strategies, The Nava Law Firm saw a substantial increase in lead generation, and revenue.
Over the first 10 months of launching a new website and implementing our developed marketing strategies, the Immigration department of Rose Law Group saw a substantial increase in lead generation from the web.
Legal directories are not the only directory listings that exist. The top 6 directories lawyers should set up for their law practice are Google My Business, Yelp, Apple Maps, Justia, Avvo and SuperLawyers. Having these directory listings set up and having all of the information filled out will start the expansion of your firm's online presence.
Legal directories are important for law firms because they rank high on the Google search page. Because of this, they get a fair amount of traffic from users that are actively in the market for an attorney. These listings also have their own ecosystem for the user. Once a user is on their website, the likelihood of a user choosing an attorney from the legal listing website is high because the website has so many options to choose from.
Once you have all of your directories set up correctly, you’ll be able to track how many leads are coming from each source. You will be able to monitor this data in Google Analytics. By monitoring this data, you’ll be able to understand your prospect more effectively and adjust your marketing strategy to capitalize on the sources that drive the most leads to your firm.
It is important to keep all of your information consistent and accurate across the web. Not only will it strengthen trust with your brand, but search engines like Google and Bing look at the information consistency of your law firm online. If your information is inconsistent across the web, then you lose trust with the user and with Google.
Credibility and reputation is huge in the legal industry. It is important that you maintain and grow your reputation by requesting clients to leave you a review. If you can ask clients to leave a review on multiple listings then that would be great. If a client is unlikely to leave a review in multiple places, then you should give them a direct link to your Google My Business listing for them to leave a review there.
At Lab Coat Marketing, we sit down with our clients in the legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm.
Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.
Over the first 9 months of launching a new website and implementing our developed marketing strategies, Nava Law Texas saw a substantial increase in lead generation from the web.
Over the first 8 months of launching a new website and implementing our developed marketing strategies, Fendon Injury Law, PLLC saw a substantial increase in lead generation from the web.
Our client's success is extremely important to us. We work day and night to truly understand the nuances of each of our client's law firms to develop the right marketing strategy for them.
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Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.
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