Getting A Return On Investment

Working with Lab Coat Marketing means there will be a hyper focus on getting a Return on Investment. 

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One of the biggest concerns boutique law firms face is spending money on advertising and getting nothing in return. Having the proper tracking mechanisms in place will allow you to understand where your money is going. Having a Lab Coat Strategist by your side will ensure your advertising dollars are spent with generating cases in mind. 

This all depends on your firm and what type of cases you want to take on. We have developed an order that we see most effective for boutique firms working with a limited budget. If you are just starting off with advertising, we recommend starting with Local Service Ads. If you want to expand further, you should then consider Google Search Ads. It’s important to get a consultation with a legal marketing expert first so that they can evaluate your firm and determine what your advertising roadmap should be. 

Your Lab Coat Marketing strategist will have a strategy call with you to understand the cases you prefer. They will then develop a digital ad strategy that will go after the type of cases you want for your firm. 

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Having a unique firm is fantastic when it comes to developing an advertising strategy. Advertising platforms have developed to the point where with the right strategy, you can go after and target the types of cases you want your firm taking on. This can even be cases that you charge more for.