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SEO Services For Law Firms

SEO For Attorneys & Law Firms

Search Engine Optimization (SEO) for your law firm can be a daunting task. There is a lot of time and effort that goes into your online success and the reality of the situation is you just want to focus on practicing law. Whether you just started your practice, engaged in SEO previously  or are an established practice, it is important to invest into SEO because it will be considered a long term investment into the success of your law firm. 

What Is SEO & How Does It Help Your Firm

SEO is a strategy used in digital marketing efforts that is designed to drive more traffic and leads to your business through conversion rate optimization and alignment of information to what users are actually searching for online. SEO is important to your firm growing because it enables your firm to be found online by the people that are looking for your services. Through various strategies, you can also appear in searches for the case types you really want versus taking any cases that come your way. 

How SEO Works For Law Firms

Lawyers were one of the first group professionals to take advantage of SEO when Google’s search engine became available to the public. Because of this, the competition is pretty fierce online. Over the past couple of decades, Google and other search engines have improved their algorithms and introduced artificial intelligence (RankBrain) focused on user experience into their ranking factors. With these changes, the following are items that you need to focus on to have a successful SEO strategy in 2021:

  • Conversion Rate Optimization
  • Website Design
  • Website Development
  • Marketing Strategy & Data Analysis
  • Local Search Optimization
  • Ongoing Legal Research
  • Legal Content Writing
  • Paid Search Advertising
  • Paid Social Advertising

To have an effective strategy and to continue to grow your law firm, you need to be engaging and determine what your strategy will be for each of these items. That is where it makes the most sense to work with experts like Lab Coat Marketing so that you can go back to focusing on practicing law knowing you have a strong partner that cares about the growth of your business. 

SEO Services For Law Firms

There are many services out there that can help manage your law firm's SEO efforts. At Lab Coat Marketing, we have been able to provide excellent results for our clients. In some cases we have been able to provide 50x ROI. Every client is unique and every market requires its own unique attention to achieve results like that, but we are always up for the challenge and love helping our clients grow their firms and achieve their goals. We would love to have a conversation with you to help you achieve your goals as well!

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Digital Marketing

Marketing Strategies For Small Law Firms

As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases. 

Digital Advertising

Facebook Advertising For Lawyers

Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success. 

Digital Advertising

PPC Advertising Services For Attorneys

As an attorney, you find yourself in one of the most competitive markets when it comes to online marketing. Pay Per Click advertising especially is extremely competitive and it is very easy to lose money if you don’t have a solid plan. PPC ads are ads that you pay for on different search engines. The most popular forms of PPC are Google Ads and Bing Ads. On the search results page, these PPC ads appear towards the top of the page:

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