contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form


our latest news

Criminal Defense Lawyer Marketing Services

3 Marketing Best Practices For Criminal Defense Attorneys

In managing your criminal defense practice, you understand that there is no one size fits all approach to your clients. Each case type and each case is different. You probably tailor your defense strategies to your client’s unique scenario so that you can get the best outcome for your client in the courtroom. Your marketing should be tailored to the clients you are looking to work with and the cases you are looking to take on as well. In an industry that is one of the most competitive in regards to online marketing, you cannot afford to use an out of the box cookie cutter approach to your website and marketing efforts. 

Targeting The Cases You Want

Users online do search for the generic term “criminal defense attorney [city name]”. But that is an extremely competitive search page to compete on and that takes away control of the types of cases you want. As the internet progresses and more people are looking for answers and help online, users start to search for answers that specifically help them. This means focusing all your time and effort into competing as a “criminal defense attorney” will not lead to success online. Getting specific and contextual with your website information reassures users that you are the best fit for them. You want to establish yourself as the expert in these different case types. Instead of just having information on DUI’s, get specific and talk about standard DUI’s, extreme DUI’s, super extreme DUI and aggravated DUI’s. Speaking to each of these charges, shows the user that you are the true expert in these fields which will compel them to reach out to you for a consultation. To start off, consider writing helpful articles on your website using these topics:

  • DUI’s 
  • Extreme DUI’s 
  • Super Extreme DUI’s
  • Aggravated DUI’s 
  • Assault Charges
  • Domestic Violence
  • Drug Charges

Start with those topics above and continue to get more and more granular over time. This will build out an archive of criminal law in your state on your website which will continue to compound in value over time. 

Provide Credibility For The User

Credibility is huge for the user when it comes to choosing which attorney they will reach out to. Credibility can come in many forms, but the two major forms are reviews / testimonials and badges. Anytime you have the opportunity to get badges you need to do it. Display those on your website because users find them extremely valuable based on usability tests we have run internally. Most users don’t know what the badges mean or what the organizations are that sponsor those badges, but they automatically assume that because you have these badges, you must be a trustworthy attorney to work with. Reviews are the other major form of credibility. Having reviews on your website and other online directories like Google My Business gives users the opportunity to hear from others about your services. 

Criminal Defense Lawyer Marketing Services

There are many services out there that can help manage your criminal defense firm's marketing efforts. At Lab Coat Marketing, we have been able to provide excellent results for our clients. In some cases we have been able to provide 50x ROI. Every client is unique and every market requires its own unique attention to achieve results like that, but we are always up for the challenge and love helping our clients grow their firms and achieve their goals. We would love to have a conversation with you to help you achieve your goals as well!


featured posts
Digital Marketing

Marketing Strategies For Small Law Firms

As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases. 

Digital Advertising

Facebook Advertising For Lawyers

Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success. 

Digital Advertising

PPC Advertising Services For Attorneys

As an attorney, you find yourself in one of the most competitive markets when it comes to online marketing. Pay Per Click advertising especially is extremely competitive and it is very easy to lose money if you don’t have a solid plan. PPC ads are ads that you pay for on different search engines. The most popular forms of PPC are Google Ads and Bing Ads. On the search results page, these PPC ads appear towards the top of the page:


We are always willing to have a conversation and to give the best advice we can! Reach out to us with one of the following methods and we will get back to you with any answers you may need.