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Criminal Defense Lawyer Marketing Services

3 Marketing Best Practices For Criminal Defense Attorneys

In managing your criminal defense practice, you understand that there is no one size fits all approach to your clients. Each case type and each case is different. You probably tailor your defense strategies to your client’s unique scenario so that you can get the best outcome for your client in the courtroom. Your marketing should be tailored to the clients you are looking to work with and the cases you are looking to take on as well. In an industry that is one of the most competitive in regards to online marketing, you cannot afford to use an out of the box cookie cutter approach to your website and marketing efforts. 

Targeting The Cases You Want

Users online do search for the generic term “criminal defense attorney [city name]”. But that is an extremely competitive search page to compete on and that takes away control of the types of cases you want. As the internet progresses and more people are looking for answers and help online, users start to search for answers that specifically help them. This means focusing all your time and effort into competing as a “criminal defense attorney” will not lead to success online. Getting specific and contextual with your website information reassures users that you are the best fit for them. You want to establish yourself as the expert in these different case types. Instead of just having information on DUI’s, get specific and talk about standard DUI’s, extreme DUI’s, super extreme DUI and aggravated DUI’s. Speaking to each of these charges, shows the user that you are the true expert in these fields which will compel them to reach out to you for a consultation. To start off, consider writing helpful articles on your website using these topics:

  • DUI’s 
  • Extreme DUI’s 
  • Super Extreme DUI’s
  • Aggravated DUI’s 
  • Assault Charges
  • Domestic Violence
  • Drug Charges

Start with those topics above and continue to get more and more granular over time. This will build out an archive of criminal law in your state on your website which will continue to compound in value over time. 

Provide Credibility For The User

Credibility is huge for the user when it comes to choosing which attorney they will reach out to. Credibility can come in many forms, but the two major forms are reviews / testimonials and badges. Anytime you have the opportunity to get badges you need to do it. Display those on your website because users find them extremely valuable based on usability tests we have run internally. Most users don’t know what the badges mean or what the organizations are that sponsor those badges, but they automatically assume that because you have these badges, you must be a trustworthy attorney to work with. Reviews are the other major form of credibility. Having reviews on your website and other online directories like Google My Business gives users the opportunity to hear from others about your services. 

Criminal Defense Lawyer Marketing Services

There are many services out there that can help manage your criminal defense firm's marketing efforts. At Lab Coat Marketing, we have been able to provide excellent results for our clients. In some cases we have been able to provide 50x ROI. Every client is unique and every market requires its own unique attention to achieve results like that, but we are always up for the challenge and love helping our clients grow their firms and achieve their goals. We would love to have a conversation with you to help you achieve your goals as well!

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