The Criminal Defense Marketing Team Behind Your Growth

About Lab Coat Marketing

At Lab Coat Marketing, we serve as the full marketing department for criminal defense law firms across the country. We specialize in high-urgency, high-stakes lead generation that helps you stay visible, stay competitive, and stay the first call people make when everything is on the line.

Our Mission

To give criminal defense attorneys a marketing partner they can trust — one that understands the urgency of their clients, the intensity of their caseloads, and the importance of showing up strong in every digital moment that matters.

Founders
Joe Evans
Chief Marketing Officer // Founder

My passion lies in turning marketing ideas into revenue streams for our clients. While many marketers can get creative, I excel at bridging the gap between creative ideas and measurable ROI. Seeing our team push boundaries and develop cutting-edge marketing strategies that deliver real results is incredibly rewarding.

Chris Carroll
Chief Creative Officer // Founder

I am obsessed with achieving client results and building a world class team of strategists! Marketing begins in the mind of the prospect, so I approach every strategy from the perspective of the user and work backward to the business goal that we are trying to achieve.

Marketing
Anthony Aguilera
Director of Client Strategy

Marketing is a game of strategy that is part of us all. For me, it's not just a profession; it's a fundamental human trait that enhances our ability to communicate and empathize with others. By stepping into each other's shoes, we gain diverse perspectives and understand the unique drives that connect us all. In marketing, we learn the skill of seeing the world through multiple lenses, making it not just a career but a journey into the art of human interaction. I get so much fulfillment from seeing results that not only grow businesses but also help people improve their quality of life.

Halle Clark
Marketing Strategist

Working backwards is unconventional to most, but it’s the norm for me. I take the consumer’s journey into consideration for every strategy, looking at end decisions and retracing the steps to determine every factor that influenced those results. Then, I use those factors, apply them to my clients, and generate leads that make a real impact. My previous accounts have reached top spots on Google and seen the increased revenue to solidify their results.

Alessio Fleites
Marketing Strategist

I'm a firm believer in abundance. This industry’s greatest enemy is the belief in scarcity. The truth is, opportunities are everywhere. They hide in every account, campaign, and system. You just have to know where to look, and when to reach out and grab them. I bring that mindset into every campaign I handle, combining data-driven strategy with a clear vision for what’s possible. Like plants, campaigns thrive when given the right inputs and care. Every project is a chance to turn potential into progress. With the right strategy, performance is probable. Paired with the right vision, it becomes inevitable.

Cecily Lopes
Marketing Strategist

Fundamentally, I believe that the people seeking out a product or service come first. Successful businesses understand the problems that customers are facing and provide solutions to those problems. That means being truly curious, caring, objective, leading with an open mind, gathering data from as many sources as possible, and using that knowledge to creatively address those pain points. The more differentiated value a business is able to provide their customer, the bigger the moat they build around their competitors which in turn leads to higher ROI. I enjoy seeing how marketing strategies influence and resolve real world problems.

Design
Joey Reesor
Graphic Designer

My design style adapts with every client and their audience so I can create deliverables that resonate and inspire real conversations. I take the data and combine it with creativity to build a story that makes my clients stand out. At the end of the day, a brand’s design is what makes the consumer stop and take a second look! The people I work with see positive changes right away.

Jenny Lopez
Graphic Designer

Solving problems through design is like piecing together a puzzle; each project brings its own unique challenge and creative solution. I approach every visual decision with clarity, empathy, and purpose, creating designs that resonate and inspire. At the heart of it all, I aim to design with meaning; design that not only captures attention but uplifts and leaves a lasting impact.

How We Work

Discover What Matters

We start by understanding your business, your competition, and the opportunities in your market.

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Build Your Custom Strategy

We create a tailored marketing roadmap designed around your goals, budget, and customer journey.

Launch & Optimize

We move fast and test constantly. Every campaign starts lean, then improves based on data.

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Scale What Works

Once we’ve dialed in performance, we help you expand into new markets, channels, and wins.

What We Do

At Lab Coat Marketing, we partner with law firms and self-storage operators to build custom marketing systems that turn strategy into measurable growth. From increasing case volume to filling more storage units, we help service-based businesses get found, earn trust, and scale with purpose.

No guesswork. No templates. Just smart, honest marketing that works.

Search Engine Optimization (SEO)

Show up when it matters most. Our local SEO strategies help law firms and storage facilities rank higher, attract qualified traffic, and build long-term visibility in competitive markets.

Digital Paid Advertising

We manage Google Ads, Meta, Local Service Ads, and more with one goal: predictable, profitable results. Our campaigns are built for lead quality—not just clicks.

Web Design & Development

A fast, modern website is the foundation of any good strategy. We build responsive, conversion-optimized websites that reflect your brand and drive action from the moment a visitor lands.

Creative Services & Messaging

From brand identity to campaign creative, we help you clarify your voice and tell a story that resonates. Great creative builds trust—fast.

Intake Optimization

Your marketing only works if your team can close the leads. We help law firms and storage operators improve phone intake, lead follow-up, and client experience with real-time call reviews, scripts, and coaching support.

What Our Clients Say

Fabian Zazueta
Zazueta Law, PLLC
“Lab Coat Marketing has been a great partner to work with and has focused on the success of my firm. With their assistance, I have gained bigger traction on the internet, which has generated substantial organic leads for my business. Thank you for always taking a lead first mentality and helping my law firm grow!"
Fabian Zazueta, Esq.
Founding Attorney at Zazueta Law, PLLC
Armando Nava
The Nava Law Firm, PLLC
“If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing."
Armando Nava
Founding Attorney at The Nava Law Firm, PLLC
Clarence Patterson III
Law Offices of Clarence Patterson III
“Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services."
Clarence Patterson III
Founding Attorney at Law Offices of Clarence Patterson III
Darius Amiri
Rose Law Group
“I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!"
Darius Amiri, Esq.
Chairman of Immigration Law Department, Rose Law Group, P.C.
Alyssa Nava
Nava Law Texas
“Amazing company. Very responsive. Creativity is unmatched."
Alyssa Nava
Founding Attorney at Nava Law Texas
Melissa Warrick
Law Office of Romero & Warrick
“Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…"
Melissa Warrick
Co-Founding Attorney at the Law Office of Romero & Warrick
Ashley Chambers Sinclair
AACJ
“Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm..."
Ashley Sinclair Chambers
Former Executive Director at Arizona Attorneys for Criminal Justice
Justin Decker Woods
The Golden Rule Law Group
“We have seen fantastic results from marketing with Lab Coat Marketing!"
Justin Woods Decker, Esq.
Attorney at The Golden Rule Law Group ®
Adithya Bala
Bala Legal Services
“I am very impressed and pleased with the services provided by Lab Coat Marketing. My online presence has increased immensely and they are very professional and prompt. I would highly recommend their services!"
Adithya Bala, Esq.
Founding Attorney at Bala Legal Services

More Qualified Leads. More Signed Cases.

If you're looking to increase qualified leads and signed cases, it starts with the right strategy and the right marketing partner. Our team helps law firms attract better cases, improve conversion, and build sustainable growth.

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