Marketing Insights & Articles

How Much Should A Law Firm Spend On Marketing?

As a business and law firm owner, it is easy to fall into the trap of looking at your marketing spending as an expense to your business. Although technically it is an expense, it is an investment into the future vision you have for your firm. If you want to hire legal assistants, paralegals, and associates, then you will need to continue to generate more and more revenue year over year.

How To Generate More Five-Star Reviews For Your Law Firm Guide

With the proper research and information, it's easier for potential clients to make a reliable assessment of you as an attorney. Once your client sees your expertise firsthand, it's hard to shake their confidence in you, and you'll be their go-to attorney. This guide helps get you to that top spot, where you can impress your clients and grow your legal career.

An Attorney's Guide to Advertising Regulations in Arizona

For attorneys seeking to promote their services online, it is imperative to consult the Arizona Rules of Professional Conduct. All law firms must adhere to the regulations and guidelines on Internet advertising outlined by the Arizona Bar.

Client Intake Best Practices For Attorneys

Law firms within the legal industry must conduct a client intake procedure to enroll new clients and gather essential personal information for their legal cases. This process is often laborious, especially for solo or small-scale legal practitioners, and yields revenue only occasionally.

How People Choose The Attorney They Hire Online

As a law practice, big or small, a significant chunk of your expenses goes towards marketing. And rightfully so; attracting potential clients and getting a return on investment is crucial. That's where we come in - at Lab Coat Marketing; we're a reputable and scientifically-driven law firm marketing provider.

PPC Advertising Services For Attorneys

As an attorney, you find yourself in one of the most competitive markets when it comes to online marketing. Pay Per Click advertising especially is extremely competitive and it is very easy to lose money if you don’t have a solid plan. PPC ads are ads that you pay for on different search engines. The most popular forms of PPC are Google Ads and Bing Ads. On the search results page, these PPC ads appear towards the top of the page:

Marketing Strategies For Small Law Firms

As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases.

Facebook Advertising For Lawyers

Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success.

Google Local Service Ads For Lawyers

The Google Search Engine page has stayed relatively the same over the last 5 years. Other than slight algorithm shifts, Google has only tested small color changes to the page to understand how they can improve user experience. Now in 2020, a big shift has occurred. Google has introduced Local Service Ads for lawyers and other service based businesses. Local Service Ads is a huge opportunity for small law firms across the country.

SEO Services For Law Firms

Search Engine Optimization (SEO) for your law firm can be a daunting task. There is a lot of time and effort that goes into your online success and the reality of the situation is you just want to focus on practicing law. Whether you just started your practice, engaged in SEO previously or are an established practice, it is important to invest into SEO because it will be considered a long term investment into the success of your law firm.